Surf Title Rides Bigger Wave
The Action Sports Group division of Primedia, a publisher of special interest magazines based in Southern California, has relaunched Surfing Girl magazine as sg: Surf Snow Skate Girl to reflect its expanded editorial that includes features on snowboarding, skating and surfing.
"It's the right time to expand," says sg editor Kai Stearns. "While we are committed to our surfing roots, a lot of our readers also snowboard and skate. We're all about capturing a lifestyle for the girl that's athletic, adventurous and independent."
The target audience remains the same-girls and women between 15 and 22-and sg also includes how-to stories, contest coverage and travel stories. The magazine will also run fashion and beauty tips, and health, letters, music, art and horoscope sections. Publishing six times a year, sg has a readership of approximately 450,000.