Surfing Magazine Offsets Carbon Emissions An interview with Publisher Ross Garrett about the magazine’s ‘green’ initiatives.
Inbox: Was this more feasible than trying to actually reduce your carbon emissions?
Garrett: No, we’re still actively trying to reduce emissions. We did an environmental audit of our emissions internally about two years ago and from that flowed a bunch of different ways to decrease our impact in terms of carbon emissions … recycling and all sorts of other things, [from] the type of film our photographers use to the type of batteries we use and how we dispose of those batteries. [There are] a lot of different ways that we’ve opted on to decrease our ecological footprint, and the carbon thing is really cool and a great way to offset what we’re doing. But it’s certainly not the answer, we know that. A zero-waste world is what we’re all after, but it’s not where we’re at right now … In the meantime, this seemed like a really good alternative.
… What’s really interesting for us with the carbon offsets is that we can opt to offset [our carbon emissions] with trees in various locations. We chose mangroves in India. For us, it was really significant because for surfers, water quality is of the utmost importance. … Mangroves act as filters for ocean water, and they clean out a lot of toxins … in addition to producing oxygen and taking in carbon. That was a really important thing for us.
Inbox: Do you think your readers were interested in seeing more global responsibility such as this from the magazine?
Garrett: … I would argue that [our readers] are very environmentally and socially conscious, and increasingly so, but that’s not why we did it. I think our staff, as surfers, we’re all really close to the environment on a daily basis. It’s really important to us. I just think everyone cares. We would have done it whether the reader wanted it or not. [But] I think it is great marketing.