Surfing Magazine Offsets Carbon Emissions An interview with Publisher Ross Garrett about the magazine’s ‘green’ initiatives.
Inbox: What will “The Green Room” [an online eco-resource for surfers that the magazine will launch on its Web site] consist of?
Garrett: Mainly it will be an index to surf-related businesses that have environment initiatives. We see a lot of our advertising base [entering] into the green world, such as with organic cotton t-shirts and solar panels … various initiatives. So what we’re going to do is compile all of that and have a zone on the Web site that people can go into and learn about what the different companies are doing, and [then] they can go directly to [the advertisers’] respective Web sites. … From a purely publishing stand point, it’s an added value component. But I also think it’s of interest for readers, and it will be useful.