Surfing Magazine Offsets Carbon Emissions An interview with Publisher Ross Garrett about the magazine’s ‘green’ initiatives.
As environmental issues such as global warming increasingly are being brought into the public consciousness, more and more publishers are examining their own impact on the environment and contemplating ways to increase their levels of “green” responsibility. One of those publishers, San Clemente, Calif.-based Surfing Magazine, recently announced a new strategy for minimizing the environmental impact of its business.
Starting with its October issue, which is the magazine’s second annual “green issue,” Surfing Magazine will purchase carbon offsets to neutralize the amount of carbon emissions it produces in the course of publishing each issue of the magazine. Through a partnership with Carbonfund.org, a nonprofit climate-change solution provider, the magazine will purchase offsets in the form of mangrove reforestation projects in India. Mangroves—trees and shrubs that grow in salt water along the coast—are an important habitat for fish and for filtering ocean pollution.
Surfing Magazine Publisher Ross Garrett spoke with Inbox about his magazine’s latest effort to reduce its environmental footprint.
Inbox: How did you come to this particular approach, and why did you decide to handle the issue of carbon emissions in this way?
Ross Garrett: This was one of a handful of environmental initiatives we could have chosen. … This is something I’ve heard a lot about, read a lot about. … We’ve tried recycled paper, and for us, the quality is just not quite there yet because we’re such a photo-intensive book. So the carbon offsets seemed like a more reasonable way to go at this point in time. We’re still looking at recycled paper and a couple of other things, including solar power. But the carbon neutrality, it’s really kind of a simple thing to do and [Carbonfund.org] has been really helpful in guiding us through it all. …
Inbox: How long have you been working with Carbonfund.org on this?
Garrett: We’ve been working with them for probably about a month, calculating all of our different processes and ways we generate carbon in the production of the magazine. … They have statistical models they plug [those factors] into to calculate how much carbon we produce in producing one [issue of the] magazine. So we calculated that, and then we just signed up to [purchase the carbon offsets] every month.