SWOPing Board Chairs
The printing industry's organization, responsible for maintaining consistency and quality of printed publications, has named a new chairman of its board of directors.
The Specifications for Web Offset Publications (SWOP), Marblehead, Mass., elected Nubar Nakashian of Print International, New York, as its chairman. Nakashian replaces Joel Rubin, who held the chair position for the past nine years. Rubin will continue to serve the board as past chairman. Nakashian has led the development and adoption of accredited file formats and specifications for the publishing industry.
In addition to Nakashian, SWOP elected to its board Ron Brockman of Vance Publishing Corp., Lincolnshire, Ill., treasurer; Roy Zucca of ConsultRoy.com, Chester, N.Y., vice chairman; and Larry Warter, of Fuji Photo Film USA, Elmsford, N.Y., secretary.
The SWOP board includes members encompassing the entire publishing industry, Nakashian says, representing ad agencies, prepress houses, printers, publishers and system developers.
"We look forward to expanding SWOP's mission of raising the quality level of publication printing, setting forth specifications and tolerances in response to the evolving technology," Nakashian says.
Nakashian will outline new program initiatives at a SWOP reception scheduled for March 4th, during the PrintMedia Conference and Expo at the Hilton New York. At the reception, SWOP will unveil the organization's 10th Edition Specification and launch its new membership program. The event will include introduction of an industry task force, called The SWOPranos, responsible for creating incentives for agencies to deliver SWOP proofs with their ads.
"SWOP is considering the electronic distribution of the 10th Edition Specification," Nakashian says. "Given the growth in electronic resources, it seems appropriate to examine distributing the specification this way. Digital workflow is being used every day by agencies, prepress facilities, and publication printers.
"Computer-to-plate is now state-of-the-art in pressrooms across the country. The continued push for the use of accredited file formats throughout the industry continues to be a priority for SWOP," Nakashian says. "Our new membership program is designed to strengthen the relationship between SWOP and members of the magazine publication industry."