Taking Chances with One-to-One Communications
"Consumers expect a high-impact image on the front of the postcard and a less-crisp image on the backside, because the paper is coated only on one side," he adds. "That expectation (was met) perfectly, in making the postcard appear as if it was produced in a homogenous process."
Before the self-mailer's press run, DocuColor proofs were produced. After approval, the job was run, finished and mailed.
As for the customer, Woodring happily reports that the company benefited from a significant increase in lease reorders—attributed directly to the mailer. The project was so successful that Woodring proudly notes every month, Discover Color produces a similar mailer for the satisfied customer—a customer that was willing to take a chance with new technologies.
-Gretchen A. Kirby