Why Talent Strategy Needs to Complement Tech Strategy
It’s clear that publishers need to invest in new technologies to remain competitive in a transformed industry. But technology is not a solution in and of itself, says Krystle Kopacz, CEO of Revmade, a consulting firm that helps publishers and marketers launch new revenue streams. Just as important is the talent behind the technology, explains Kopacz.
“It’s so diverse in terms of the technologies that are in the market, so the top skill [publishers should look for] is curiosity,” says Kopacz. “You want people who aren’t just going to stay in one place and not adapt. People need to be curious about new things. They need to be excited about innovation. And ultimately, they need to be open to shifts in the future and be ready to work together to make a company that can adopt to those shifts.”
While investing in curiosity could mean hiring new, younger talent, Kopacz recommends training existing staff to use new tools. These employees already have experience with the company and understand its unique goals, says Kopacz.
Kopacz spoke with Publishing Executive at the 2017 FUSE Media Summit, which she participated in as both an attendee and advisory board member. Watch the full interview above to hear Kopacz’s advice on overcoming technology adoption hurdles and what technologies have the greatest revenue potential for publishers.