Talk Magazine Shuts Up
The "talk of the town" this week was the abrupt halting of Talk magazine production. The Tina Brown-powered pop publication made a splash, previewing August 1999 with a 670,000 circulation and a high-profile party that had people, well, talking. But this week, Talk Media suspended publication the magazine effective with the February 2002 issue currently on newsstands. And though production was underway for March, Miramax and Hearst, co-financers of Talk, withdrew financing.
Brown was chair of Talk Miramax Books, owned solely and operated by Miramax Films. The company reports it expects to continuing operating without the magazine, of which she was also editor-in-chief.
According to Brown, Talk experienced success with advertising, ending 2001 with a 6 percent increase in pages. The gain wasn't apparently enough to sustain the monthly, according to Hearst and Miramax.
In the past, Talk Miramax Books published four New York Times best-sellers, including Ice Bound, Stolen Lives, Artemis Fowl and Density of Souls during its first year of operations. Upcoming
Talk Miramax titles include books by former NYC Mayor Rudolph Giuliani, former Secretary of State Madeleine Albright, attorney David Boies and Queen Noor of Jordan. Miramax Films has
also optioned rights to over a dozen Talk Miramax Books titles to be made into television movies and major motion pictures.