TC Media Signs Exclusive Agreements with Hearst Digital Media and Homes Publishing Group
Kimberly Lau, Vice President of Business Development at Hearst Digital Media, added: "TC Media is our publishing partner for ELLE Canada and ELLE Québec, so it was only natural to have them represent our US-based brands ELLE.com, ELLEDecor.com and WomansDay.com in the Canadian market. We are pleased to extend our partnership which will enable Canadian advertisers to seamlessly reach the Elle audience through TC Media's creative multiplatform offerings."
Michael Rosset, President of Homes Publishing Group, stated: "We are glad to conclude this exclusive agreement with TC Media. Our brands will greatly benefit from their extensive experience in sales representation and their broad network across Canada. We see great potential for our sites to be a part of greater marketing initiatives and provide unique campaigns for our advertisers. This was a key factor in our decision to go ahead with this partnership."
An Incomparable Digital Offering
With these new agreements, TC Media reaffirms its position as one of the leaders in digital advertising representation in the Canadian market. TC Media's digital offering comprises a portfolio of highly popular online destinations, including prestigious brands such as ELLECanada.com, CanadianLiving.com and TheHockeyNews.com, in addition to exclusive partnerships with some of the largest content publishers in North America. Today, TC Media reaches 13.7 million unique visitors per month in Canada through more than 1000 websites, and an inventory of 25 million online video clips played every month in the country.
About Hearst Digital Media
Launched in March 2006, Hearst Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst's magazine brands and other sites, which serve the company's consumer audience. The unit oversees more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire, Popular Mechanics, Road & Track and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Android platform. In addition, the company includes iCrossing, a global digital marketing agency.