Technology Savvy-Eve Asbury
Eve Asbury has combined passion, commitment and savvy to address the industry's toughest workflow hurdles.
"People like Eve Asbury are the reason why we've been able to meet our goals," states Peter Meirs, director of production for Time Inc., New York City.
Asbury and her team at Saatchi & Saatchi Advertising are responsible for every bit of printed material—ads for magazines, newspapers or outdoor displays—that leaves the agency's New York City office, so she cannot shy away from technological challenges. And indeed, she has embraced them.
"I think this is a very dynamic industry, and I feel very lucky to be a part of it," Asbury says. "I've really been fortunate in that I've worked each end of the spectrum," she reflects, especially in light of her current responsibilities. She is savvy of both technology and process and therefore knows how to get a fair deal on her print jobs." And according to Richard Perello, vice president of Imtech Graphics, Carlstadt, NJ, Asbury also makes the process less of a hassle: "Working with Eve is a pleasurable and informative experience. (She) brings a realistic approach to overcoming many of the obstacles ... in today's digital workflow."
The daily production of advertising is only part of Asbury's concern. "I enjoy spreading the word and having fun," she comments. To "spread the word" about technology in production, Asbury has participated in many industry extra-curriculars. She has served as contributing editor for two industry publications, one in South Africa and the other in the United States. She has spoken at industry conferences, including MagazineTech '98 in New York City. And she has joined two organizations that confront the issues surrounding digital transmission of advertisements.
Digital ad discussions
In 1997, Asbury discovered a fledgling group composed of professionals on a quest to share ideas, suggestions and information about the problems and benefits of digital ads. Called the Digital Ad Lab, this group, now at least 60 members strong, meets for lunch to discuss "exactly the day-to-day problems with shipping digital ads," Asbury explains. "We're not caught up in standards committees; we don't have any baggage and we don't have any background that's holding us back. It's a free, dynamic forum that allows the passion of this industry to really come through."