Technology Savvy-Eve Asbury
Passion is only the basis of policy advancement; to accomplish reform, things such as committees and baggage are often necessary evils. So early in 1998, Asbury joined the Digital Distribution of Advertising for Publications Association (DDAP).
"The DDAP (attempts) to get the ball moving, (while) the Digital Ad Lab has taken that ball and talks about it every month," she explains. With its sights set squarely on instituting industry-wide standards for digital submissions of advertisements for publications, the DDAP created the TIFF/IT-P1 file format.
But many choices are available to the industry and whether or not TIFF/IT-P1 is the best choice, Asbury says, may require some compromise. "I think the only way we are going to move forward as an industry is to get agreement and buy-in en masse." This effort, she says, should not come from just the product manufacturers, but from everyone in-volved in print production. "We all need to fully understand, take responsibility and actually do something."
A room of one's own
It was that motivation that saved Asbury from succumbing to the loneliness of her first position in the industry, 16 years ago, as a computer programmer and analyst for a company in her native England. "They locked you in a dark room and made you work on your own, which I did not like," she recalls.
So in 1983, Asbury made her move after hearing that the government of South Africa was offering free airfare for people with technology training. The energetic Asbury moved past her little dark room into a world of opportunity. During her nine years in Africa, she had a clear view of the international print production industry, through management and consulting positions with prepress shops. "The industry is crazy everywhere," she reveals.
But Asbury has benefited from the tempest. "I've learned how to swim with the ups and downs," she quips. "I'm really enthusiastic about this industry, (about) where we're going (and) where we could go."