Technology Travel Log
In anticipation of moving Alaska to CTP, Lockhart and her staff have begun an aggressive campaign to encourage advertisers to submit digitally from this point on. Lockhart estimates that approximately 60 percent have complied, while 40 percent of the ads will continue to be copydot scanned. "Obviously, I think it's important to get as many electronic ads as possible," Lockhart notes.
For Royer's three regional publications—Chesapeake Bay, Lehigh Valley Magazine and Offshore—production has also been brought in-house to save on outsourcing extensive prepress jobs. All three titles are handled CTP by The Lane Press, Burlington, VT, with preflighting assistance expertly supplied by York Graphics, York, PA.
The bottom line was a key determinant for moving Royer's titles to CTP and taking control of prepress, he explains. "We've saved more than $125,000 on two of our publications alone," he exclaims. "It pays for the Christmas party!"
While a digital workflow may be a method that will allow regional publishers to save time and money, digital photography is still at issue for Montana Magazine.
Magley points out that one of the key objectives in regional publishing is to provide the reader with a vibrant and breathtaking visual journey to a region. Strong photographic images are essential to that goal. Four-color photography is one of Montana Magazine's hallmarks, she adds.
"Razor-sharp focus, high contrast and major saturation in photographs are not as critical for news magazines, for example," explains Magley.
Montana Magazine requires photographers to submit transparencies and shuns any manipulated or digitized images. "We tried (digital photography)," Magley recalls, "but it didn't give us the saturation that we liked. … When you have a particular lime-green leaf that you want to capture, you're only going to get it with a drum scanner. We found that we couldn't achieve the same results digitally. The images looked drab and muddy. … But we didn't give up easily; we tried it for three or four issues and kept working on it before we finally gave up."