Technology Travel Log
Thus, Montana Magazine has no imminent plans to adopt digital photography. Instead, Magley will continue to rely on the analog process of scanning transparencies, and, more importantly, counting on Matchprints as contract proofs.
For regional magazine publishers that do not often benefit from a corporate conglomerate safety net, budget is a major and ongoing concern. Fortunately, notes Royer, many new technologies offer affordable production options.
"Lately, with the technology changes that have taken place in our industry, we can have everything that the big guys have," claims Royer.
But it is still important to choose your technologies wisely: "Every dollar we spend is really important," adds Cohen. "So, in the production world, if we can find ways to utilize the technologies that save us money, we have to do that. I think it's critical that publications make decisions that take advantage of the technology to save printing and prepress costs."
For more information on IRMA, call (512) 819-9500 or e-mail to email@example.com.
-Gretchen A. Kirby