TechTarget Acquires LeMagIT, a Leading French IT Media Brand
The acquisition complements TechTarget’s existing offerings in the region, which generate over 500,000 EMEA sales leads for technology vendors annually through ComputerWeekly.com and Microscope.co.uk, and more than a dozen targeted websites in English, German, French, Spanish, and Italian covering a wide range of targeted information technology topics.
"LeMagIT has been a very effective partner for us and our customers, and we are looking forward to working more closely with them to further accelerate our growth in France,” said Bill Crowley, Senior Vice President of International for TechTarget. “We are excited about the potential that results from combining their deep editorial coverage and reach to key IT decision makers with our core capabilities in developing audiences and lead generation expertise."
Acquiring these targeted LeMagIT websites helps further expand TechTarget’s major international growth initiatives. In the last several years, TechTarget has opened offices in London, Beijing, Singapore and Sydney and now offers advertisers the ability to advertise on more than 60 country-specific web sites.
TechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide. Our extensive network of online and social media, powered by TechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technology buyers based on their active projects, specific technical priorities and business needs. With more than 100 technology-specific websites and a wide selection of custom advertising, branding, and lead generation solutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketing success around the world.
TechTarget has offices in Atlanta, Beijing, Boston, Cincinnati, London, Paris, San Francisco, Singapore and Sydney.
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