Tepid Growth for Consumer, B-to-B Magazine Industries Over Next 4 Years
The consumer magazine industry will experience a compound annual growth rate of 3.5% for the period of 2008-2012, according to PricewaterhouseCoopers’ recent report on global entertainment and media. Business-to-business publishing will see a compound annual growth rate of 3.2% during that same period. The outlooks for both segments are well behind most other established segments in the report, including TV advertising (5.9%), film (5.3%) and video games (10.3%).
Source: PricewaterhouseCoopers’ “Global Entertainment Media Outlook: 2008-2012”
Interactive Ad Spending Share to double
Interactive media’s share of worldwide advertising expenditures will climb to 15% in 2009, nearly double its share from four years ago. Interactive media ad spending accounted for 11% of total worldwide advertising in 2007.
E-mail Open Rates Climb, Purchases Plummet
In first-quarter 2008, e-mail open rates increased for the second time in the past four years, but click-to-purchase rates dropped from 6.4% in fourth-quarter 2007 to 3.2% in first-quarter 2008.
Source: Epsilon’s “Q1 2008 U.S. Email Trends and Benchmarks Results” study