The 2015 Publishing Executive Buyer's Guide
The Publishing Executive Buyer's Guide is intended to be a reference for publishers on the significant and emerging technology that is reshaping the future of the media industry. Now in its second year, the guide covers six major technology areas that increasingly require publishers' attention: Digital Magazines & Apps, Content & Digital Asset Management, Webinars, Video, Marketing Automation, and Audience Data Management. Brian O'Leary prefaces this year's guide with "Beware the Technology Conundrum," cautioning publishers not to purchase technology looking to solve yesterday's problems. Because the industry is changing rapidly, publishers must implement flexible solutions that can be adapted to an unknown future. The Buyer's Guide will continue to live online and evolve as publishing and marketing solutions progress.
Table of Contents
- Beware the Technology Conundrum
- Digital Magazines & Apps
- Content & Digital Asset Management Systems
- Webinars & Video Solutions
- Audience Data Management
- Marketing Automation & Email Marketing
Editor's Note: If you feel you have been excluded from one of the following listings please contact Publishing Executive publisher and brand director Matt Steinmetz (firstname.lastname@example.org).