The 5 O'Clock Split: How to Manage Your Hectic Workload, Not Lose Your Mind and Still Get Home in Time for Dinner.
As a 28-year production veteran, you could say that Lisa Earlywine, vice president of production for Bonnier Corp., has found her niche. Beginning with a production position at The Blood-Horse in Lexington, Ky., Earlywine has spent her entire career in the niche consumer magazine market.
From The Blood-Horse, she moved on to Winter Park, Fla.-based World Publications, which published four titles at the time and now is part of Bonnier Corp., which publishes 50 titles.
“Starting off at a smaller publisher required me to wear a lot of different hats and be hands-on in many areas,” says Earlywine. “This gave me a better understanding of the various aspects of getting a magazine off to the printer and into the readers’ hands … .”
Earlywine currently manages a staff of 50 in production, advertising design services and in-house prepress, and is responsible for schedules, and print and paper purchasing. She also has a hand in addressing environmental issues as a Magazine Publishers of America Environmental Committee member and head of Bonnier’s “Green Team.”
After almost three decades in publishing, Earlywine’s passion for magazines is still going strong. “… It is still great to see a new edition [of one of our magazines] arrive on my desk …,” she says. “Having a digital magazine edition is an essential option for readers on the go, but I will always prefer a comfy chair and the thrill of leafing through a brand-new magazine.”
Here, she talks with Publishing Executive about her biggest challenges and shares her best tips for managing a hefty production workload.
What are the biggest challenges you are facing in your position?
Lisa Earlywine: The weak economy continues to impact advertisers, making ad closing and book layout a challenge. A smaller magazine might have fewer pages, but that does not translate to easier production. It adds pressure to already tight ad and production deadlines, and it can be a challenge to paginate a pleasing flow of pages.