The 5 O'Clock Split: How to Manage Your Hectic Workload, Not Lose Your Mind and Still Get Home in Time for Dinner.
She continued fine-tuning [the new print model] and developed it to be rolled out to all titles for our 2010 manufacturing budgets. Now, both print-
purchasing managers have the same print-model format for all titles, so it is easier to keep them updated and check forecasts against actual cost. It also makes those “If we did this, what would it cost?” questions easier to answer quickly.
As the importance of digital products in publishers’ portfolios has grown, in what ways has your department changed its workflow to incorporate both digital and print?
Earlywine: We had major changes and upgrades to our workflow systems in the last two years, led by Shawn Larson, our vice president of enterprise systems. The Dalim Twist automated workflow was added to the existing Xinet FullPress server in [our] Florida prepress department in 2007. The California prepress department that Shawn had established at [Bonnier’s] TransWorld [division] was already using this system, so it was an easy decision to expand it to Florida. During 2008 and through spring 2009, prepress for the 18 titles purchased in 2007 [from Time Inc.] and the former World Publications ads completed the move to in-house prepress. In 2009, Bonnier built and launched an ad portal for our clients to upload ads directly to our system.
[This year also] saw the launch of our digital asset management system, which will store images, content and video. This ongoing project is expected to be completed this year. We have already begun to work with syndication partners and digital partners like Zinio to begin providing content for digital and mobile editions of the magazines.
Bonnier acquired five magazine brands from Hachette Filipacchi Media in June. How did you integrate these new titles and responsibilities into your department and existing workflow?
Earlywine: With the volume of acquisitions in the last few years, we have new-title integration down to a science. Lots of pre-planning and checklists are used from day one through shipping the first Bonnier issues. We used Hachette production transitional services for the first issues we owned until the magazine teams could move to our offices and our systems. Four of the new titles were assigned to existing Bonnier production staff members by moving around magazine responsibilities. No one person took on more than one new title along with existing titles. We hired one new production manager, who started on an existing title and one new title.