BoSacks - The Profit Prophet: Why Do We Read Magazines?
Why do we read magazines? What is behind the allure of buying, owning and reading magazines?
There are, of course, many answers to this question. But if we are truly honest with ourselves, we might be able to turn the tide of our businesses or, at the very least, start a process of self-analysis that leads eventually to psychological and financial recoveries.
Some college professors will tell you that it is the form of the product-—rather than its substance—that maintains its hold on the public. I suppose that might be true for some magazine readers. Printed products do have a historic experiential hold on some of the reading public. But is that really it? Is it really the paper substrate and physical form that is the key to our ongoing and future success?