The Atlantic Magazine Introduces iPad Edition
(Press Release) Washington, DC and New York, NY (September 3, 2010) — Broadening its suite of digital offerings, today The Atlantic introduces a magazine application for the iPad, which builds off the success of The Atlantic's two free applications for the iPhone and iPad.
"We've learned from our tremendous digital growth that readers love to engage with The Atlantic in all sorts of ways," said James Bennet, The Atlantic's editor. "We believe they'll be delighted with this new platform for exploring ideas from The Atlantic, and for letting us and each other know what they think."
Dow is the launch sponsor for the magazine application. Developed on technology built by partner RareWire and priced at $4.99, it will feature:
- Embedded video clips
- Easy-to-use sharing and social media features
- Innovative slideshows
- Multiple navigation opportunities such as tapping, swiping, clickable TOC and unique scroll bar
- Ability to zoom-in on photos and text
"This Atlantic iPad magazine application represents our entry onto the 'digital newsstand' and is another important step forward in our long-term digital strategy," added M. Scott Havens, vp, digital strategy and operations. "Quite simply, our long-range goal is to offer readers their favorite Atlantic magazine and Web content on any platform or device they choose and to accomplish that we'll continue to roll-out a variety of diverse and innovative products."
Highlights of the September issue include:
- Jeffrey Goldberg on whether Israel is getting ready to bomb Iran, including an embedded video interview with Christopher Hitchens and Martin Amis
- Sheelah Kolhatkar on the inside story behind tabloid TV news
- Graeme Wood on prisons without walls
- Megan McArdle on the great stock myth
- James Fallows on returning to his old Tokyo neighborhood to find an inward-looking country that has lost its ambition, including a unique slideshow
About The Atlantic
Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique," The Atlantic has been at the forefront of brave thinking in journalism. The Atlantic's acclaimed editorial roster includes Andrew Sullivan, Ta-Nehisi Coates, James Fallows, Jeffrey Goldberg, Joshua Green, and Megan McArdle. One of the first magazines to launch on the web in the early 1990s, The Atlantic has continued to help shape the national debate across print, digital and event platforms. Recent accolades include Advertising Age's Editor of the Year, Adweek's Hot List and the Webby Award for Best Magazine website.