Mr. Magazine's M.O.: A Fickle Mistress
With print, you have no such problems. But what you do have is a high-quality publication that feels fantastic in your hands. It's all about the experience. If magazines were only an exercise in reading, then digital would be fine and dandy. However, true magazines are experience-makers and not just content providers.
Digital will never give you the same involvement and individual ecstasies that Print will. She can't, because while she's seducing you, she's enticing others simultaneously. But that single copy magazine or publication that you're holding in your hands at that moment belongs only to you. You are the only one touching, feeling and holding it. A very, very different experience, indeed.
Why do we continuously underestimate the power of print in this digital age? If we can imagine a day when print may no longer exist, why do we not imagine the reverse; a day when digital may disappear? It's a valid question. It stands to reason that if one entity can become extinct, so could another. We must realize that possibility.
"A magazine is a print or digital publication trusted by its readers or users to provide credible, timely information, relevant to their personal interests," Sid Holt, the executive director of the American Society of Magazine Editors, said at the Act III Experience. "Magazines are characterized by the use of print or digital technologies to create a visually rich, immersive experience and are published or updated frequently in a consistent format."
Holt himself admitted that that was quite a mouthful, and ended by saying there really was no way to define exactly what a magazine was. What we can say, though, is all shades of user desire must be considered.
Why do media insist on having a digital love affair, when what needs to happen is to legitimize Digital and bring her into the fold? The publishing family is stalwart and capable of supporting Digital in all her adventurous endeavors. It doesn't have to be an either/or situation. Print would just as soon have Digital as its daughter, instead of its illicit companion.