The Black & White (and Gray) of Color
The report also claims that investment in color management is at 30 percent for firms that have incorporated cross media production, including designers (29 percent), ad agencies (27 percent), magazine publishers (29 percent) and corporate design departments (27 percent). Color measurement equipment (i.e., spectrophotometers) is a planned investment for 9 percent of all print businesses, yet for heatset offset printers, 11 percent are considering the investment. Direct-to-plate plants rated 13 percent.
The report also addresses color management as it relates to the printing, publishing, creative and Internet markets. Naselli strives to answer, "Is critical color in critical condition? Who decides what 'good enough' color is? How is color managed in the new workflow scenarios?"
The design of the report is intended to inform vendors about opportunities to offer built-in color systems that are better, cheaper and easier, as well as investments that can boost capital in the front-end of production. In addition, Naselli says the report aids marketing managers by outlining growth and mature segments of the market, justifying cost with the cost-savings typical of a more targeted campaign.
"Color Management: Another Gray Area," is available for purchase by visiting the secure TrendWatch Graphic Arts eStore online at www.trendwatchgraphicarts.com or by phone (866-873-6310). TrendWatch Graphic Arts eStore customers can download the report in PDF Acrobat format immediately after purchase.
-Natalie Hope McDonald