The Changing of Standards
As one manufacturing executive points out, however, considering the average price of a book (generally less than $30, according to The Bowker Annual Library and Book Trade Almanac 2003), how long can it be expected to last? Cars cost many thousands of dollars more than that, and most of those don’t last for generations.
Steven W. Frye is owner of Frye Publication Consulting, a printing and publishing consultancy in Hailey, Idaho. He is an expert in book production, and has negotiated printing, paper and distribution contracts for dozens and dozens of book publishers. He can be reached at Steve@SteveFrye.com.