The Cost of Environmental Responsibility
Kyle Good, Scholastic's vice president of corporate communications and media relations, says, "There is some recycled content in the 'Harry Potter' books, and most importantly, we only use paper that is derived from fiber that does not endanger ancient forests." The company would not comment on the percentage of recycled content in its books, including "Harry Potter."
Raincoast, which reports 95 percent of its text-based books are printed on ancient-forest-friendly paper, sees its efforts for the responsible use of natural resources as an important aspect of the company's longevity.
It believes that since adopting its in-house environmental policy in 2001, its preferential use of ancient-forest-free, chlorine-free, 100-percent postconsumer paper has helped reduce costs and increase availability of such paper stocks.
This may be the case for other companies as well, but to print on environmentally friendly papers, some publishers have to pay more. In a recent industry survey conducted by BookTech Magazine, 34 percent of publishers said they are paying more for environmental papers.
There are publishers, however, who have found a way to improve their environmental footprint, at least in their paper choices, without reaching deeper into their pockets. The BookTech study showed 17 percent are achieving cost parity using environmental papers.
Going 'Green' Without Spending More
The University of California Press publishes more than 500 new and reprint titles per year, and more than half are manufactured using paper with high levels of recycled content and/or FSC-certified content for no additional cost.
Anthony Crouch, production director, (and this year's PrintMedia Hall of Fame inductee; see page 19 for the full story), says, 'We rarely have to pay a premium for the use of these papers. We did initially incur a small mark-up, but today our volumes have increased to the point that we often achieve parity with non-environmentally responsible papers."