The Digital Edition: Heading Toward Its ‘iPod Moment’?
For American Lawyer Media, Molloy says the iPhone offers promise as a way to capture new readers with a valuable service, allowing those in the legal profession to quickly access statistics, research and thumbnail biographies that might be useful just before a meeting or while traveling.
Viv, on the other hand, sees the digital format as a groundbreaking way for women to enrich their reading experience, through interactive graphics and instant access to background information.
“Not only do we tell you how to do tai chi, we show you animation of how to do the move. You’re seeing it and you’re reading it, and that type of learning tool is very effective,” Moses explains.
As far as Moses is concerned, the stars are aligning, with technology, end-user habits, publishers’ needs and even the mainstreaming of the environmental movement (e-mags save trees) all contributing to the ascendancy of the digital format.
“People ask how receptive people will be to reading a magazine on a computer. The answer is: more than you think,” she says. “At some point, digital magazines will have that iPod moment. The plain service we offer is simply far superior for everyone.”
Today’s Digital Edition Solutions
Thinking about seeking out a vendor to provide the software and/or service you need for your digital editions? There are a lot of options today in this fast-growing area. Here is a rundown of some companies offering these e-content solutions.
Product: Adobe Digital Editions
Description: Software for managing and reading e-books, digital newspapers and other publications.
Features: Supports PDF, XML and XHTML-based publications. Content adapts to different screen sizes and supports Flash. Features bookmarks, highlights and text notes.
Distribution: Download for Windows and MacIntosh. Launches automatically within Adobe Acrobat and Adobe Reader.
Publishers who have used the solution: O’Reilly Media (product launched in June)
Pricing: Depends on the level of Adobe Digital Content Protection Technology (ADEPT) service publishers choose. (ADEPT is the new hosted content protection service that integrates with Digital Editions software.) Fully compatible with the existing ACS DRM, ADEPT software as a service (SaaS) model is designed to enable publishers to more securely distribute content without having to install or operate additional server software or hardware.
Contact: (800) 945-9120, www.Adobe.com,
- Adobe Systems Inc.
- Advanced Publishing
- Advanstar Communications
- Audit Bureau of Circulations (ABC)
- Big Stone Publishing
- BlueToad Inc.
- Bondi Digital Publishing
- BPA Worldwide
- Business Week
- E-Book Systems
- Harvard Business Review
- Hearst Business Media
- Hearst Corp.
- Meredith Corp.
- Nxtbook Media
- Olive Software
- People Magazine
- Quark Inc.
- RealRead Inc.
- Reed Business Information
- Sheridan Magazine Services
- Sports Illustrated
- Texterity Inc.
- Time Inc.
- Trader Publishing Co.
- Vnu Business Media
- Ziff Davis Media