"The Drum Live" Exemplifies the Ever-Changing Audience-Publisher Dynamic
Young describes this dynamic as being both nimble and reflective. While it is important to respond to readers quickly and on the platform they prefer, it is also important to consider experience -- whether that is a curated print experience or user-friendly online one. "I think to be successful in this day and age you have to be able to do both quite well," says Young. "You've got to be able to respond very quickly on one hand and give a good response on the other."