The Economist, Galvanized Round Out Speaker Roster at PubExec LIVE! Executive Summit on Mobile & Digital Publishing
Digital Publishing & Monetization: Where Are We Headed? (11:30 AM - 12:30 PM)
The subsequent session will touch on a topic many publishers continue to grapple with -- how to monetize digital content. This discussion will center around how digital publishing is evolving from a strategic standpoint. With an audience of C- and D level publishing executives, a great focus will be on clear monetization and audience development strategies for digital and mobile publishing. Co-founder of Code and Theory Dan Gardner along with ALM chief digital officer Jeff Litvack, VP of technology at Slate Dan Check, and VP of product at Chartbeat Mona Chaudhuri will cover the implications of the shift to mobile and other challenges of multi-platform publishing. Panelists will also share some digital monetization strategies and discuss the advertiser value-proposition in the digital era.
Dan Gardner, Co-Founder and Executive Creative Director, UX; Code and Theory
Jeff Litvack, Chief Digital Officer, ALM
Dan Check, VP of Technology, Slate
Mona Chaudhuri, VP of Product, Chartbeat
Breaking Through the Readership and Revenue Barrier (1:30 PM - 2:00 PM)
After a networking lunch, Sean Bumgarner will take the stage and share insights on partnering with some of the world's largest publishing companies to develop game-changing mobile app strategies. As great design and immersive interactivity have become table stakes for digital editions, Galvanized is among the leaders who are exploring new technical capabilities that push past the status quo. From enabling publishers to quickly and efficiently deliver content to more devices and platforms, to developing innovative advertising models that generate revenue, to capitalizing on the opportunities that iOS 8 offers, learn how Galvanized is expanding and deepening audience connection and helping publishers create meaningful ROI-all through exclusive use of Adobe Digital Publishing Suite.