The Economist, Galvanized Round Out Speaker Roster at PubExec LIVE! Executive Summit on Mobile & Digital Publishing
As the date of our first Publishing Executive LIVE! event draws closer, we are excited to confirm an impressive roster of speakers. New additions to the Executive Summit on Mobile & Digital Publishing on September 15th include Alan Press, global head of marketing & new product development for The Economist Group, and Sean Bumgarner, chief digital office at Galvanized.
Press will join our morning panel "Trends in Content Consumption & Technology," exploring how publishers can thrive in a constantly transforming, digital landscape. In the day's final session, Burmgarner will provide insights on how to leverage reader engagement to cultivate greater and more diverse revenue streams, drawing from his experience working with clients like Bonnier, American Media, Inc., and ABC News. Both Press and Bumgarner join a notable lineup of speakers hailing from American Lawyer Media, Hearst, Chartbeat, Slate, and Active Interest Media, to name a few.
We can't imagine a better group to help lead these discussions and look forward to the 50-plus C- and D-level media executives who will participate and invigorate these debates. For more information on attending, please contact Matt Steinmetz at email@example.com.
Details on the day's agenda are below. We hope to see you next week!
Trends in Content Consumption & Tech (10:00 AM - 11:15 AM)
After a morning networking session we will kick off the day's discussions with "Trends in Content Consumption & Tech," which will bring together David Lipsey of DDG Inc., John Loughlin, EVP at Hearst Magazines, and Alan Press of The Economist Group. The forward-looking panel will explore the intersection of new technological capabilities and content consumption. The panelists will seek to answer how digital transformation is affecting the way we produce and distribute content and where publishers fit into the future landscape.
Moderator: Scott Singer, Managing Director, DDG Inc.
David Lipsey, Partner, Media & Entertainment, Optimity Advisors
John Loughlin, Executive Vice President & General Manager, Hearst Magazines
Alan Press, Global Head of Marketing & New Product Development, The Economist Group
Digital Publishing & Monetization: Where Are We Headed? (11:30 AM - 12:30 PM)
The subsequent session will touch on a topic many publishers continue to grapple with -- how to monetize digital content. This discussion will center around how digital publishing is evolving from a strategic standpoint. With an audience of C- and D level publishing executives, a great focus will be on clear monetization and audience development strategies for digital and mobile publishing. Co-founder of Code and Theory Dan Gardner along with ALM chief digital officer Jeff Litvack, VP of technology at Slate Dan Check, and VP of product at Chartbeat Mona Chaudhuri will cover the implications of the shift to mobile and other challenges of multi-platform publishing. Panelists will also share some digital monetization strategies and discuss the advertiser value-proposition in the digital era.
Dan Gardner, Co-Founder and Executive Creative Director, UX; Code and Theory
Jeff Litvack, Chief Digital Officer, ALM
Dan Check, VP of Technology, Slate
Mona Chaudhuri, VP of Product, Chartbeat
Breaking Through the Readership and Revenue Barrier (1:30 PM - 2:00 PM)
After a networking lunch, Sean Bumgarner will take the stage and share insights on partnering with some of the world's largest publishing companies to develop game-changing mobile app strategies. As great design and immersive interactivity have become table stakes for digital editions, Galvanized is among the leaders who are exploring new technical capabilities that push past the status quo. From enabling publishers to quickly and efficiently deliver content to more devices and platforms, to developing innovative advertising models that generate revenue, to capitalizing on the opportunities that iOS 8 offers, learn how Galvanized is expanding and deepening audience connection and helping publishers create meaningful ROI-all through exclusive use of Adobe Digital Publishing Suite.