The Evolution of Pricing Models for App Development
"The traditional model is I hire a developer who writes an app for me and hands it back to the client," says StoryDesk CEO Jordan Stolper. "If the client does not have technology or app development as a core competency then that model does not work very well, because every time the client needs to modify that application they have to ring up a developer … and pay $150 an hour to so something as simple as switch a photo out or fix a typo."
StoryDesk charges an upfront fee for design and development and an ongoing fee for service and support that Stolper says makes incremental changes far more affordable. An easily up-datable app, he says, "transforms a static app into effectively a marketing communications channel straight to the reader. You can push new content [and] have a bi-directional engagement with them. That's what we are seeing huge interest in."