The Greening of the Publishing Industry
Movers and shakers
Many industry leaders are also members of the Recycled Paper Coalition (www.papercoalition.org), including Hewlett-Packard, Xerox, R.R. Donnelley & Sons and Willamette Industries. Similarly, technology companies, such as Presstek, AGFA and Heidelberg USA, provide printing systems that reduce dangerous by-products using waterless technologies.
The Printing Subcommittee, which sponsors an education project aimed at more pollution prevention, works with the EPA and cooperative publishers, reporting, "The goal of the project is to inform local printers about pollution prevention measures and build community understanding of pollution prevention techniques in local printing businesses." The project's debut publication, The Environmental Compliance and Pollution Prevention Technical Assistance Directory for Printers in New York City, outlines services and partnerships throughout the metropolitan area. Ongoing meetings and government assistance enhances the group's efforts at the grass root level.
The subcommittee's Multi-Media Flexibility Permit Project also outlines emission reduction procedures, operational flexibility and transactional cost reduction for printers and publishers. Under the system, printers applying for permits need to comply with government regulations before operations begin. Massachusett's and Minnesota's permit systems are currently being used as models for other state standardization programs. In conjunction with the system, a Flexible Permitting Handbook is also available, describing environmental protection goals, printing processes and steps towards initiating better work practices from pulp manufacturing through printing.
Pulp facts and fiction
Greenpeace (www.greenpeace.org) has also had a hand in pulp advocacy, alleging that for every five trees planted for each one harvested for paper, four saplings often die before maturing. In response, a forest certification program has been developed to ensure paper buyers that forests used to harvest pulp are sustainably managed. The EPA and other agencies encourage print buyers to know how paper is harvested, made and sold before buying. Because recycling is often a loose term, products can achieve stamps of approval with as little as 10 percent post-consumable material within end products.