BoSacks: The Profit Prophet: The Lure of the iPad
It is still the publishers' prerogative how to distribute their products to their best financial advantage; but to overlook the advantages of an iPad application is to miss the opportunity to catch a potentially lucrative publishing wave. PE
Bob Sacks (aka BoSacks) is a publishing industry consultant and president of The Precision Media Group (BoSacks.com). He also is co-founder of research company mediaIDEAS (MediaIdeas.net), and publisher and editor of a daily, international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator, and just about every other job this industry has to offer.