The Magazine Manager in the News
Fort Lauderdale, FL, July 11, 2008 – This month, an article written on how web-based solutions help publishers manage all facets of their business. In the spotlight, The Magazine Manager® (www.magazinemanager.com), the industry’s leading software company that integrates and streamlines contact management, ad/order entry, production management, circulation management.
“Tiger Oak Publications, a Minneapolis-based publisher of 16 regional magazine titles and a sizable custom publishing outfit, uses The Magazine Manager from soup to nuts. “A number of our magazines are in remote locations and so it made a lot of sense to have a system that could be accessed over the Web, by sales people and editors,” says CFO Marcel Gyswyt. “We use [The Magazine Manager] to manage all of our ad sales, our prospecting, CRM, setting up our appointments and so forth. From an operational standpoint, we’ve kept the same number of people in accounting, accounts receivable, ad traffic, some production areas and it allows us to be very efficient that way.” He adds that the system also has reduced Tiger Oak’s training expenses. If a new sales person comes aboard, anyone in the organization could help them do an insertion order since everyone knows the system, he says. While Gyswyt couldn’t put an exact dollar on the overall savings derived from the system, he says it’s “significant.”
Read full story at: http://www.foliomag.com/2008/back-end-web-0
The Magazine Manager serves more than 2,000 magazines with an average of 60 new magazines added each month.
For Information on The Magazine Manager ® Software
Contact: Andy Balch/Cyndy Ryan
(954) 62-4579, Ext. 205/201 or Toll-Free, 877-256-0362