The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty
INBOX: Can you explain the origin of the term Web 2.0?
DOUGHERTY: I came up with the term as a name for a new conference. As part of the Internet bust in 2000–2001, there were a number of casualties. One was that there were no longer Web conferences for developers and designers and those trying to think about new business ideas. The other kind of casualty was one of confidence—people wondered if new business opportunities and new technologies were going to present themselves.
Through O’Reilly I could see a lot of small efforts of individuals just simply starting new companies and experimenting with new ideas. I thought this was a sign that a new generation was going to be coming forward, and they would do things and think differently than the previous generation. Web 2.0 was also a way to signal that the next new technology was once again the Web.
Don’t go looking for something else. This technology of the 1990s was going to continue to gain in power and capability and lead us through the beginning of the 21st century.
INBOX: How can magazine publishers best capitalize on Web 2.0 for their own publications?
DOUGHERTY: One idea is to ask yourself the question: What does my audience know that I wish I knew, with “I” being either an editor or a publisher? Many people have characterized Web 2.0 as consisting of conversation in the forms of blogs and wikis that allow more people to participate. This could mean as much for a printed magazine as it does for a Web site. Ideas and stories may begin to flow from the audience, not just to the audience. You are expanding your sources at the same time you are deepening the relationship you have with your audience—again as individuals, not as an abstract demographic.