The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty
Remember that online, people can respond in an astonishing variety of ways including photos and videos, and often they are capable of producing something that would amaze anyone.
INBOX: What are publishers doing wrong when it comes to balancing print and Web initiatives?
DOUGHERTY: Even tech savvy people were getting wearied from the amount of technology that was available to them but which they could not really absorb. … I tend to think that the virtues of print are being ignored by print publishers. The new technology of the Web gets so much attention but we can do things in print that you just can’t do online—and one is hold a person’s attention for a longer period of time.
That’s a virtue. If a magazine is not going to be visually interesting and stimulating—which is to say as smart as it is beautiful to look at—why should readers care to buy this print product? If you’re going to pour lots of text in columns, you might as well put it online.
INBOX: What is the role of rich media on your Web site?
DOUGHERTY: I think the big part of our success online is that the Web site is not about us but about our relationship with the community. Our blog is our main Web site feature and our editor, Phil Torrone, is just so good at what he does. For many people, he’s the face of Make magazine because he’s so present to them. For over a year, we’ve also been creating a podcast called “Weekend Projects with Bre Pettis” and I’m pleased with [the] traffic. We also produce extras online, which contain audio and video.
On one hand, I’m excited that there’s so much we can do online. However, the business models are still in development and it’s important that we don’t get too far ahead of ourselves.