The Man Behind Make Magazine and Web 2.0: a Q&A with Dale Dougherty
INBOX: The company created the Maker Faire, an event attended by 20,000 people in 2006, its first year. How can publishers create a successful event for their publication, as you did?
DOUGHERTY: My belief, which goes to the essence of the magazine itself, is that what we want most is to learn from first-hand experience and that includes meeting other people to share our own experience as well as learn from their experience. So people want to get together and talk. My advice is to try to keep it that simple. Invite your readers to get together and talk and it’s best in person if you can arrange it.