The Missing Piece
Some estimates suggest that as much as 10 percent of the wood fiber flowing through the global marketplace originated from an illegal harvest. So having a trusted mechanism for sorting out the good from the bad is more important than ever.
In recent years, major companies such as The Home Depot, Lowe's, Starbucks, Nike, and other large wood and paper buyers have begun to prefer wood and paper that is certified by the Forest Stewardship Council (FSC) over alternative products in the marketplace.
With members from over 70 countries and more than 30 national initiatives, the FSC-certification program sets high standards for protecting people and the environment, while still allowing for logging of forests.
Since 1993, the nonprofit organization has been a key driver in the transformation of the forest industry's logging practices. Over 26 million acres of forest in North America are managed to the organization's standards, and more and more companies are getting on board and improving their forest practices.
What It Means to Your Business
When you use FSC-certified papers, you know you're not supporting the destruction of Endangered Forests or disruption of native tribal life in remote areas of the world. For many, this peace of mind means a lot. For some, it provides a business advantage—it says something goo
Whether it's Time Inc. touting its use of FSC-certified paper, or The Nature Conservancy printing its magazine on certified paper, an increasing number of companies are seeking affiliation with the FSC, especially as more companies adopt corporate responsibility policies.
Being Responsible Is Only Getting Easier
With each forest the FSC certifies, the availability of certified paper grows. This represents an emerging opportunity for the book publishing industry to demonstrate its commitment to corporate social responsibility.
Currently, two trends are apparent in the North American marketplace. First, paper mills that produce coated papers—text and cover weights—and business papers are joining the FSC "Chain of Custody" certification process. This assures customers that the papers from these mills meet the FSC's standards and have originated from certified sources. Second, the FSC has recently adapted its standards to better incorporate and encourage recycled fiber as part of the supply stream that supports certified paper products.