The Missing Piece
The opportunity for a dramatic expression of corporate citizenship and a major shift in the paper industry lies before us now. As the magazine, catalog and office-paper segments of the market shift, the timing is right for book papers to fall in line. Ideally, though, given the chance, the book paper industry will lead, rather than follow.
—Michael P. Washburn
Michael P. Washburn, Ph.D., is the vice president of forestry and marketing for FSC U.S. (www.FSCus.org). He is the founder and former director of the Program on Forest Certification at the Yale University School of Forestry and Environmental Studies, and former national coordinator of the Sustainable Forestry Partnership.