Here are the most read Publishing Executive stories from November:
- The Publishing Executive Top 20 Magazine Printers 2015 - The annual list of top magazine printers ranks U.S. and Canadian printers based on revenue earned in the magazine industry. Publishing Executive hopes that this resource will be a valuable tool for magazine publishers looking to identify the major players in the printing industry.
- The Death of the Pageview - The era of the pageview has come to an end at ALM, Condé Nast, and Hearst. These publishers no longer measure audience engagement based on pageviews. Instead, they have embraced scroll-down, loyalty metrics, and shares as benchmarks of success. Here leaders from these companies share how they have implemented the new metrics and pitfalls to avoid when defining content KPIs.
- 6 Trends Affecting City & Regional Magazine Publishing - Despite a great deal of doomsday talk, there are a number of bright spots in the city and regional magazine segment. Ambitious publishers continue to diversify their revenue streams, introducing new products such as books and events. Executives from Palm Beach Media Group, 5280 magazine, and SagaCity Media describe the effective strategies they’ve implemented to reach profitability and their plans for future expansion.
- 10 Questions to Ask Your Magazine Printer - Finding a great printer isn’t just about price, argues print expert D. Eadward Tree. There are several questions publishers should consider in order to turn their printer into a true business partner and get greater value out of that relationship. Here Tree shares 10 critical questions to ask a magazine printer before working with them.
- How CQ Roll Call Uses Its Legacy to Its Advantage - This interview reveals the content strategy behind CQ Roll Call, a 70-year-old media company that reports on congressional politics in Washington D.C. Chief Content Officer David Ellis says that his goal is to transform the company’s legacy content, like archived articles and images, into revenue generators. Here Ellis explains how that strategy has helped the publisher turn a profit.