The Most Read PubExec Articles of 2014
January is often a time of recaps and predictions, and although many news outlets are flooded with end-of-the-year reflections, we still think it's a worthwhile exercise to assess where we've been and where we're heading in 2015. We've already shared in our December issue the big ideas we think will impact the publishing industry next year, so it seems only fitting that we take a look backwards as well. Following are the top 5 most popular stories from Publishing Executive in 2014.
5. Hearst's VP of Data on Connecting the Data Dots - Hearst hired Rick McFarland as VP of Data in 2013 giving him the sizable task of uniting its disparate sources of data in order to help the publisher "find the customer" across its products and platforms. In this Q&A McFarland discusses Hearst's sweeping data strategies and his plans for the future.
4. Why Web-Forward Media Companies Are Turning To Print - We saw plenty of legacy publishers make the switch to digital-only in 2014, but it was also the year that "new media" companies fell in love with print. From Pitchfork to Nautilus, these digital-savvy publications are offering a unique perspective on the print form.
3. Publisher's Paradox: The Irony of Print in a Digital World - Keeping with content creators' reinvigorated love for print, Andrew Davis, author of Brandscaping: Unleashing the Power of Partnerships, argues that print is the differentiator that lends authority and value to a brand.
2. On Ladies' Home Journal Folding After 131 Years - One of the biggest headlines in the magazine industry last year was the closure of the Ladies' Home Journal monthly print subscription. Media pundit Bo Sacks argues that this latest shutdown is not a reflection of the entire industry, but merely a necessary aspect of the magazine life cycle.
1. 14 Ways to Enhance the Marketing Power of Printed Magazines - #1 on our list, the venerable D. Eadward Tree observes that digital media is not the only area where technological innovation occurs. His column on enhancing the marketing power of print is one of our most viral articles, and to date has been shared 253 times.