The New Media's XML
Three-letter language delivers data down the superhighway
For Congressional Quarterly (CQ), a Washington, DC-based legislative publisher, revamping its online information service called for "addressing the issue every publisher is actively grappling with, which is, how to best manage their content," according to Kinsey Wilson, editor of CQ's Daily News, a congressional news publication.
In the new
Rather than exclusively relying on print, CQ has turned to the Internet as a new medium for the purveyance of information. Since its conception ten years ago, one of CQ's sites, www.oncongress.cq.com, has continued to evolve, utilizing state-of-the-art Web technologies. According to Wilson, a year-long development effort aimed to replace "old unreliable systems" with a searchable, user-friendly foundation.
CQ's predecessor service, "Washington Alert," had been a dial-up service that provided access to government documents and CQ's editorial content. With the advent of today's standardized Web, Wilson says that CQ's mission changed technologically, migrating their information from in-house databases to the Web by way of a new content management solution that replaced CQ's legacy system.
"The change in the market," notes Wilson, "really makes (Web publishing) a much more integral part of the entire publishing venture," accounting for nearly half of CQ's revenue.
Reed Technology, a Horsham, PA-based provider of electronic publishing solutions, was drafted to build a customized Unix-driven Oracle database, according to Lisa Bos, Reed Technology's director of content management. The centralized database became CQ's new online backbone, allowing for streamlined import of data-feed information also repurposed to print.
"Oracle tends to be a more robust solution for very large databases that need to live over a long period of time," Bos explains. "We're building (CQ) an editorial system that feeds the Web site, helping them to manage the data that they publish to the Web, as well as print."