From the Editor: The Power of Publishing
After seven years as editor of Publishing Executive, I have grown more and more attached to the magazine and its readers. Except for several years in public relations and advertising, publishing has been my career, and while I have always been part of the industry, I now am engulfed in every aspect of it and have come to feel that it's my home.
Amidst recent times of financial strain, uncertainty, a few tears shed for companies and household magazine brands crumbling and consequential layoffs, I find myself in sympathy with both the harsh realities of an industry under stress and change, and the optimism of a different, but promising future.
I have watched magazines thrive in the face of seemingly insurmountable hurdles, and publishing companies reinvent themselves to meet a shifting industry head on. I also have watched as many media outlets pick apart the industry like vultures feasting on road kill, and naysayers predict the demise of printed magazines with what seems nothing short of a sense of egotistical smugness.
I also have watched passionate publishing executives fight back.
Major media companies whose businesses rely heavily on print, such as Hearst Corp., Time Inc., Wenner Media, Condé Nast and Meredith National Media, have banded together to create an advertising campaign called "Magazines, The Power of Print" (which rolled out in the May issues of nearly 100 titles) to try to combat what Publishing Executive Hall of Fame inductee Bill Amstutz refers to as "the bad rap" magazines have gotten.
One of the comments I've carried with me over the passing months was what Hearst Media Chairman Cathie Black said during a keynote interview at our Publishing Business Conference and Expo in March: "We had a tough 18 months. However, we did not have a consumer problem; we had an advertising problem." She also emphasized that magazine publishing is not an "either/or" business but an "and" business, where people will prefer to read in different mediums—including print.