The Pressue of Success
For the Putnam bestsellers, many pairs of eyes reviewed the proofs, which allowed the jacket designers to continually tweak color to perfection. Five generations of proofs later, the jacket survived the scrutiny of many pairs of eyes and was finally approved.
Credit where credit is due
"The common factor in all of these jobs, which made them work really well, was getting as far as possible upstream in the production process as we could," Wettstein suggests, noting that getting the sales force and the prepress and production staffs involved at an early stage—when the art department began to design the jackets—was a wise move that has secured a tight working relationship between every person and department involved in production.
The success of Putnam's three bestselling titles is largely due to "really proactive, up-front planning on everybody's part," Wettstein affirms. "I just can't say that enough."
-Gretchen A. Kirby