The Print Council Director to Address Executive Outlook Forum
GREENWICH, Conn. -- The Print Council announced executive director Martin Maloney will speak at the "Executive Outlook 2005" meeting on Thursday, Sept. 8th, the day before the opening of the Print 05 show. Maloney is scheduled to be the fourth speaker after Conference Chairman Bill Lamparter commences the program at 8:00 am, and opening remarks from commentary leaders Thomas Wetjen (vice president, Worldwide Graphic Arts Industry Business, Xerox) and Marcel Kiessling (president, Heidelberg Americas). Maloney's remarks will focus upon The Print Council's recent activities and the business of campaigning to sell the value of print.
"Most people would agree that Executive Outlook is an important and informative part of the show each year," Maloney said. "We're delighted to have been invited to speak to such a large gathering of influential industry personnel. The Print Council's objectives would benefit nearly everyone in attendance."
"The advent and application of internet technologies has made it necessary for the printing industry to reinforce its position with traditional print buyers," noted Bill Lamparter, conference chair, and president of PrintCom Consulting. "The Print Council has to sell its value to its own constituents, while reaching outside of the immediate industry to sell the value of the printed piece. I believe the current leadership is striving in the right direction to keep print at the forefront of media buyers and marketing executives - the critical influencers of media selection - and will continue to elevate printing as the premier medium. I think Marty's experience and intellect are critical to The Print Council's success, which is why I believe he'll be a key asset to the Executive Outlook forum program."
About Executive Outlook
Always scheduled one day prior to the opening of the show, the program is designed to highlight the best new technology that will be shown on the exhibit floor. Yet these are not vendor commercials. Each technology offered has survived an extensive review by a panel of independent judges, based upon its production value to the industry. Each product presentation employs a hard-hitting "just the facts" approach, always stressing product implementation and application.