The Print Economy 2002
"This recession has been broad as well as deep," says Andrew Papparozi, The National Association for Printing Leadership (NAPL) vice president and chief economist. "I see weakness continuing through the first half of 2002 with a meaningful upturn beginning after midyear and accelerating rapidly in 2003."
Papparozi's insights are part of a report recently released by NAPL analyzing the effects of September 11 on the printing industry. It shows that while printers' confidence has improved, companies continue to report slow growth.
Available on CD-ROM, "Economic Update: The Printing Industry Since September 11" also includes critical information on productivity, corporate profits and print advertising prognostications, capital spending plans and printing sales. The update was developed in conjunction with NAPL's Printing Economic Research Center.
Featured, The NAPL Printing Business Index (PBI), combines measures of current business conditions, expected future business conditions, work-on-hand, hiring plans, pre-tax profitability and key indicators into a single measure of print activity. New indicators show, according to NAPL, December 2001 up slightly over November. Prior to the September 11 plunge, the Index increased three consecutive months from May's one-time low record. The PBI peaked in August before declining rapidly in the business downturn that led to the current recession. The Index has now been well below expectations for 13 consecutive months.
Says NAPL, the Index is compiled monthly from surveys of 300 members from the NAPL Printing Business Panel. Because the PBI includes a broad range of business indicators, its very sensitive to change. And because printers serve the entire economy, it's also in tune with the change of economic winds within printing's estimated $88 billion industry.
According to Papparozi's, NAPL's mission is to enable profit from change through a full range of management and educational services to its membership. In addition to it's recent report, the organization features on-site training at its Center for Professional Development in Paramus, NJ, as well as management Institute courses held at Northwestern University.