Cover Story: Reanimating Omni Magazine
Omni was in fact a pioneer in web publishing. It first went online in 1986 as part of Compuserve. It later experimented with other web components, such as forums, chats, blogs, real-time coverage of science events and online collaborative writing between sci-fi authors and readers. Omni also attempted a syndicated TV show and series of newsstand comics.
Back to the future, OmniReboot.com is already up and running, featuring archived and original content. Frommer says that whether the magazine itself will take print, digital or both forms when it's released mid-2014 is still under consideration. "Right now we're in talks to potentially try to put out a physical issue, but it's a real endeavor, to say the least. We'd probably do that six times a year."
It seems only fitting to speculate on the future of Omni Reboot—to wonder whether it will be a success in the 21st century. The attention the project is getting already affirms it will, says Frommer. Time will only tell if that prediction will come true.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.