From the Editor: The Search for the Perfect CMS
Regardless of your company's size or structure, where the Web is involved, you can only go as far as your technology capabilities will take you. And there are some major pitfalls to watch out for in selecting which technology will transport you to where you want to go. Imagine your content management system (CMS) as a car you are buying to take you on one of the most important and longest journeys of your life. If you buy a 1976 Chevy Vega, you might have to start it with a screwdriver, you might break down pretty often, and it might not get you there at all. Then you'll have spent time and money on something that sets you back a large portion of your journey, if you haven't abandoned the trip altogether. Or, you could buy a Rolls-Royce. Chances are, you're going to have a nice, luxurious trip. Of course, if you're a bad driver, you're going to crash it anyway.
CMSs are really no different. I know of several companies that have been wooed by promises of great comfort, great gas mileage, great reliability, great service ... only to find out that the engine failed before they even got the car off the lot, and the mechanics didn't know how to fix it.
In theory, CMSs (often referred to as WMSs - or Web management systems - when talking about online content) can enhance your online content to build in significant usefulness to the reader. Content can be tagged to be automatically dumped into certain pools of related content on your magazines' Web sites. Company names can be "related" so that, for example, when Fast Company is mentioned, a link takes readers to all other stories on Fast Company in your database. They are amazing, intricate solutions and can provide a wealth of great user functions - when they work.