The Sweet Lowdown
Gloria Fontana, vice president of sales and marketing for GTS Companies (www.gtscompanies.com), also believes that CTP saves money down the supply chain. "In 1990, it cost $110 to scan, proof, make a Matchprint, strip it to intermediate film," says Fontana. "Today, with a digital proof, it's $25."
Digital applications have improved greatly within the last few years. Fontana describes, "Electronic hairballs were showing up in press proofs and people were concerned that if you don't have an analog proof of the printed page, it would keep happening." But using PDF, prepress companies and publishers have locked into PostScripting, which Fontana says eliminates many of the bugs, such as non-embedded fonts.
According to Johnson, "Time magazine is going to move to a 'we-only-take PDF-X files from advertisers' standard this year." And by setting the precedent, not only is the format become more standardized, but digital workflow becomes the norm. Says Johnson, "Once you've gone CTP, PDF is the magic."
-Natalie Hope McDonald