TheAtlantic.com Sets Traffic and Revenue Records in October
(Press Release) Washington, DC and New York, NY (November 16, 2010)—TheAtlantic.com continues to break new ground, setting traffic and revenue records for the month of October. Surpassing the previous high set during the October 2008 election season, TheAtlantic.com received 4.77 million unique visitors. The recently relaunched Tech Channel accounted for nearly 1.1 million unique visitors, with election-related political coverage, news-driven business coverage, and the Daily Dish also driving significant traffic.
TheAtlantic.com also set new records for digital advertising revenue in October, reporting twice the 2009 monthly average and 47 percent higher than this year's monthly average.
"We're pleased that TheAtlantic.com is developing such a strong audience across many subject areas," said Bob Cohn, editorial director, Atlantic Digital. "As we prepare to expand our digital offerings in 2011, we're looking forward to finding new ways to engage with readers."
"TheAtlantic.com's increasing importance for intelligent and influential readers is resonating deeply with advertisers who are making it a must-buy," added Jay Lauf, vp and publisher, The Atlantic and TheAtlantic.com. "In fact, digital revenues are starting to rival print—if October digital was a print issue, it would be the 6th largest of the year."