Guest Column: These Are the Best of Times (Really)
And I love the media industry. Our clients need access to markets to sell products, and our readers need information to educate themselves about market conditions, keep current on legislative issues affecting them, learn about best practices and even understand basic business procedures and products that can make their lives easier. With all the new consumption in the digital realm, we have a myriad of ways to deliver that information with immediacy and track it with our measurement capabilities.
It comes at a price, though. We all walked out of college at some point with degrees in our hands and years of education under our belts, ready to take on the tasks at hand. In many cases, that education means little today—instead, it comes down to your foundation for learning and little more than that.
Accounting doesn’t change, but accounting systems do. Writing and editing don’t change, but your means to publish does. Embracing those changes needs to come from the top down because that’s how examples are set and successful organizations are led. But success also comes from a personal drive to succeed in business and, more importantly, in life.
If each of us doesn’t set aside a few hours every week after work hours, when we’re not being asked to produce, to learn about new technology, then we’re just publishers, and the doom and gloomers will be right/ All of this doesn’t mean we won’t be faced with lots of challenges along the way, like the 1980s interest rates or the current recession. That’s business and life. Embrace it.
Chris Foster is president and COO of GIE Media, a b-to-b publishing company that produces approximately 20 magazines and related products.