Their Print Ad Revenue Is Growing. Want to Know Why?
So what is the best strategy to move your ad revenue into the plus column? Know thy customer—both readers and advertisers. If one size ever did fit all, it no longer does, and advertisers require customization, whether that means mixing media or developing a better understanding of the challenge of your client’s individual businesses. PE
Amy Feinstein is a writer from Baltimore, Md., and a regular contributor to Mother Nature Network (MNN.com) and The Discovery Channel’s various websites. She also does technical writing and editing for a number of corporate clients.